For brands
Product content made by someone who actually uses the product.
EUD makes UGC, integrations, photography, and short-form hooks for brands in home tech, kitchen, DIY, sports gear, 3D printing, and personal care, shot in a real home, by the person who set the thing up.
Start a conversationWhat EUD makes
UGC
Vertical, unbranded-feel footage shot in a real home. Delivered raw or edited, for you to run as paid media.
Integrations
A product placed inside a build or a guide where it is genuinely the right tool, with the placement disclosed.
Photography
In-use stills that show the product in a real home or workspace.
Short-form hooks
Multiple hook variants against one demo, built for testing rather than for a single hero cut.
Categories served
These are the six areas with real, ongoing coverage. Anything outside them would be a first, and it would be said so up front.
What you get
Rates are quoted per project. Everything below is the standard shape of an engagement, not a hard limit.
| Deliverable | Includes | Turnaround | Revisions | Usage rights |
|---|---|---|---|---|
| UGC package | 3–5 vertical clips | 10 business days | One round included | Paid usage, 6 months, all platforms |
| Short-form integration | 1 video, posted to EUD channels | 14 business days | Factual corrections only | Whitelisting available, quoted separately |
| Photography | In-use stills, real environment | 7 business days | One round included | Perpetual, non-exclusive |
Practical content, real use
Built to help people decide
Everyday Upgrade Dad creates practical product content in the environments where products actually get used: a family home, kitchen, workshop, rink, and everyday routine. The goal is simple: show the problem, show the product in use, and give people a clear reason to consider it.
Real-world demos
Show it in use
Hands-on demonstrations that make the product, setup, and result easy to understand.
Clear buying context
Help people decide
Content focused on what a product solves, who it is for, and whether it is worth the money.
Built for short-form
Useful in the first seconds
Product-first vertical videos designed for TikTok, Reels, Shorts, and brand social channels.
The line
What EUD will not do
Clear expectations keep partnerships straightforward. These are the boundaries for content made here.
- Make unsupported claims about what a product can do.
- Publish anything that is not marked as paid when it is paid.
- Buy followers, run engagement pods, or report metrics that are not real.
Let's talk about the product.
Tell me what it is, who it is for, and what you want out of the campaign. If it is not a fit, you will get a straight answer quickly rather than a proposal.
Send a brand inquiry